Discussion: Social Media Competitive Analysis And Social Media Marketing Plan
· Read the article titled "30 Tips on Using Social Media for Competitive Analysis", located here. Next, select the top-three tips that you would use to conduct social media competitive analysis for a small company of your choice. Explain your rationale.
· Examine the importance of developing a solid marketing plan in executing social media marketing activities within a company. Provide an example showing such importance to support your response.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.