Problem
Select a product or service and find a recent (2019) campaign that has promoted the product or service to consumers using a selection of techniques from across the IMC mix. Based on the information presented in the textbook and readings, prepare a short report analyzing the component IMC elements and effectiveness of the campaign and its likely outcomes.
One part of the analysis will focus on how this campaign has been developed to meet the needs of its target consumers in the year of the global virus pandemic.
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.