Project Assignment: Develop a marketing plan
Length: 13 to 15 pages.
Instructions
The project for this course will be developing a marketing plan for a New Product Development (NPD) idea. Throughout this course, you will be learning about the various parts the comprise a marketing plan. Your deliverable for this class will be a strategic marketing analysis and plan.
The plan should illustrate the following points:
I. Consumer problem to be solved/gains to be provided
1. Nature of the proposed solution
II. Positioning statement
1. Details on a target market and market segmentation
III. Market analysis
1. SWOT analysis
2. Details on competing products or services
3. Discussions on differentiation from competition
4. discussion on market trends based on research
IV. New product development process summary
1. Details on the process used to develop this hypothetical product
2. Discussion on how concept/product could be tested
V. Marketing strategy
1. Provide an overview of the planned marketing and advertising strategy
Format your assignment according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.