Assignment task:
Background: Infomercials or As Seen On TV commercials are also a very popular form of commercials. From a business side, the companies who sell over television commercials have been able to reduce overhead and distribution costs by selling directly through the commercials. This can be extremely beneficial to companies, especially in these economic times. These companies can reach a special target market. To effectively reach and influence target markets, holistic marketers are creatively employing multiple forms of communications.
Question: (Including reference(s) and citation(s)), do you think television commercials and infomercials are an effective way to launch a new product and when would the be most effective and beneficial?
Reference(s) and citation(s) appreciated.