Problem: Select a brand of product that you have a very strong negative attitude about and a brand of product toward which you have a very strong positive attitude. Follow the instruction below for your discussion:
For each of these chosen products:
1) Explain and describe your attitude toward that product in the terms in which attitudes are described in your readings,
2) Explain how your attitudes for each of these two products was formed and why the attitude is strong, (again, use what you are learning in this course about attitudes)
3) For the product toward which you have the negative attitude, explain what a marketer could do to change your attitude based upon what you have learned this week. (Provide Masters level strategies!)