How survive competitive pressure in pakistan consumer market


Question: To survive the competitive pressures in the Pakistani consumer market, explain the strategies that McDonald's could employ to remain competitive.                                                                    

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McDonald's breakfast launch dilemma

Farah Naz Baig

Emerald Emerging Markets Case Studies

ISSN: 2045-0621

Publication date: 17 October 2012

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Marketing Management: How survive competitive pressure in pakistan consumer market
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