Social Essay Assignment
Answer each question one-half page each (double-spaced) for a total of three pages (not including Title and References Pages if you choose to include them). For multiple choice questions, CLEARLY indicate your response (a, b, c, or d) so that you do not have to search and try to determine the response in your short answer explanation. Number each response so each that it is clear where one question ends and the next question starts.
a. You are in the market for a new car and think you would like to own a Saab. According to research reported by Richard Nisbett and his associates, which of the following would be most likely to influence your decision?
o Television commercials for Saab that are both informative and emotionally appealing.
o Print ads for Saab that are primarily informative.
o Hearing about the huge repair bills a neighbor's sister had on her Saab.
o A high ranking made by Consumer Reports based on a sample of 75,000 miles of testing.
b. Why is this the best answer and what might explain this influence?
c. McAlister's field experiment was successful in helping seventh-graders resist peer pressure to smoke cigarettes. What did his strategy teach students to do that proved effective?
d. (From Article #10 in Readings About the Social Animal) Drawing on laboratory research conducted by Berkowitz, Phillips tested the "modeling of aggression" hypothesis. What did Phillips' data indicate?
e. Under what circumstance are you persuaded by an argument from a peer or an associate in your life? Specifically, what are the things that they may do to increase your tendency to listen to their argument and what things should exist before you take action on their advice?
f. In general, how successful are obvious attempts to persuade? Summarize one piece of research that supports the notions that direct efforts to persuade are effective, and one that indicated that such direct efforts are relatively ineffective.
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.