Assignment task: Smartphone over-use is a hidden crisis during pandemic. The lives of many children and adolescents are today increasingly influenced by smartphones. Parents faced challenging difficulties during the pandemic in the control of their children's screen time. This was partly due to their attempts in finding a complex balance between personal and working life, and family responsibilities.
Some of the symptoms of behavioral disorder caused by phone-addiction to children and teens are as follows:
- Conflicts with family; withdrawing from family or shared events in favor of smartphone use;
- Negative effects on school, family, social, or emotional functioning;
- Insomnia or sleep disturbances;
- Diminishing ability to concentrate and think deeply or creatively;
- Increased anxiety and/or irritability if phone is not accessible.
Source: Hurley. K, New Straight Time, 27 January 2021
It's important to empower children and teens to take control of their own use of smartphones and create and maintain a healthy balance. As one of the favorite brands among all Malaysians, Pizza Hur volunteers to take the lead to fight against smartphone addiction.
(a) Suggest appropriate target public(s) with details and a slogan; and (b) Propose SIX (6) tactics, based on the suggested slogan.