Problem
As Common Bond approached 2016, a year with new product launches in store, the team knew this could mean diversifying their email content to meet the needs of multiple target markets. Would new products mean creating entirely new content emails that had a different focus than the student loan emails the team currently created and launched? When new products were launched, how should the team determine if they warranted a new email communications strategy? If the team chose, at any point, to begin to differentiate content based on the interests of the target customer, what data and technology would they need to do so?
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.