Discussion Post: Marketing
1) Explain what is mean by media planning and how advertisers decide which medium to choose to best communicate their advertising objective. Discuss the importance of media planning in advertising.
2) Explain the role of social media in marketing and discuss the implications of social media for marketers.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.
Reference:
Lamb, C. W., Hair, J., & McDaniel, C. (2019). MKTG: Principles of Marketing (12th ed.). Cengage.