Problem
Choose an existing product or service (except Walmart, Netflix, apple, McDonald's) and write a one-page summary that answers the following four questions.
o Does the product or service have a competitive advantage (cost, differentiation, etc.)? If not, what is your recommendation for it to attain a competitive advantage?
o Is the competitive advantage sustainable because of relevance or defensibility? If you answered no to question one, how would your recommendation lead to a sustainable competitive advantage?
o What barriers does the competition face to entering the same market or gaining a competitive advantage?
o What is the value provided to customers, and is that value a sustainable competitive advantage? Why or why not?
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.