Assignment:
Q1. How do zipping and zapping affect consumers’ exposure to marketing stimuli such as products and ads?
Q2. What is attention, and what are its three key characteristics?
Q3. In what ways do prominence and habituation affect consumer attention?
Q4. What is perception, and what methods do we use to perceive stimuli?
Q5. Differentiate between the absolute threshold and the differential threshold, and explain how these concepts relate to Weber’s law.
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.