How might you improve their methods and the sorts of measure


Marketing Discussion Post

o Read the methodology of Interbrand website for brand valuations. How might you improve their methods and the sorts of measures they use to assess brand equity?

o What is one of your favorite brands (why)? What is a brand you hate (why)?

The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.

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Marketing Management: How might you improve their methods and the sorts of measure
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