Assignment
A. Positioning (refer to your Kotler text for definition of terms in this section)
a. Describe how your product/service meets the need(s) of your target market segments.
b. Describe how you are different from your key competition. What is the most distinguishing feature of your new product?
B. Marketing Mix
1. Product
a. What makes your product different from the competition?
b. What gives your product more value than the competition?
2. Price
a. How will you determine what price to charge for your product?
b. How will go determine what your product is worth?
c. How will your pricing strategy set you apart from your competition?
3. Place
a. How do you plan to distribute your product? Do you have alternative delivery methods in mind? If so, describe in detail.
b. Will you take responsibility for distribution, or will you reply on an outside firm? How will you decide?
c. Promotion
d. What kind of promotional tools will you use? Describe in detail.
e. How will you determine what promotional tactics will work best?
f. With a limited promotional budget, how do you plan to gain market share?
g. How will you go about evaluating the results of your promotional campaign?
C. Marketing Research
a. What type(s) of marketing research to you think will work best to get you the information you need to make informed decisions?
b. How will you evaluate whether the research is providing you with the results you need?
c. Will you conduct the research yourself, or hire an outside firm? Explain why.
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.
Attachment:- Assess-Marketing-Opportunities.rar