a. Caesars Entertainment centralized its big data analysis function to be more efficient. Can you think of some competitive issues that might lead a company to go from a centralized big data function to a function that decentralizes to various units?
b. How might social media be used to develop more trusting relationships between management and employees? Between a company and its customers?
c. Why do you think the application of advanced IT typically leads to greater decentralization in an organization? Might it also be used for greater centralization in some organizations? Explain.