Homework
Use topic headings and subheadings to differentiate section of each essay.
1. A marketing manager for a company that sells a full line of toys for infants and toddlers is considering marketing her products in select developing countries. Based on your knowledge of culture (cultural analysis), segmentation and the variables that influence consumer behavior, review the marketing mix and provide a preliminary plan for the movie into that market. What are the steps she needs to take?
2. How might situational factors affect the purchase decision for wine and shampoo. Provide 3 situations for eachproduct.
3. Using Excel, develop an X-Y Plot from the following frozen pizza survey data (means listed n=10000) from 2 market segments and interpret the findings. Also, what statistical test(s) would you need to conduct if you wanted to determine if there were significant differences between the regions in their perceptions on the 2 other attributes and brands.
1-low , 5-high Northeast Southeast
|
|
Price
|
Taste
|
Price
|
Taste
|
|
Totinio's
|
1.67
|
2.80
|
2.77
|
2.00
|
|
Red Baron
|
2.20
|
2.00
|
2.32
|
3.85
|
|
Tombstone
|
0.90
|
1.00
|
2.34
|
2.50
|
|
Freschetta
|
2.00
|
2.83
|
3.08
|
3.96
|
|
DiGiorno
|
3.80
|
3.73
|
4.46
|
4.17
|
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.