Homework
Pick a national product other than Coke (since our book and my example covers this). Research their advertisements over the past 50 years. Put together a portfolio of the various IMC components. Write a 1,500 to 2,000 word paper detailing how and why the campaigns have changed over time. Create a Power Point Presentation of the campaign time line. I have provided and example of Coca Cola for you. Be sure to date the ads and develop a timeline. Did they need to reinvent?
Format your homework according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.