How might segmenting by country be useful to global, Operation Management

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How might segmenting by country be useful to global

1. How might segmenting by country be useful to global marketers of cosmetics? What could limit the usefulness of such segmentation?

2. Will the buying process be similar from country to country for deodorant? Why or why not? Provide both sides of arguments. What about for delivery vans?

3. Why do you think that the U.S. Foreign Corrupt Practices Act allows expediting payments? Why are these payments seen as less reprehensible than other forms of bribery?

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