Management in practice at AirAsia
1. How might classical approaches to management have influenced AirAsia's expansion over years?
2. How can a low-cost airline such as AirAsia realistically incorporate philosophies of the behavioural theories of management?
3. How could the company potentially apply system thinking to its operations?
4. Managing low-cost operation is a constant balance between revenue-producing activity and the necessary bureaucracy to keep the organization efficient. What management techniques from classical management might Tony Fernandez employ to improve the airline's productivity?
5. On the basis of the management theories touched on in this chapter, what are the management mistakes to 'lean' organization such as AirAsia might be expected to make? How can AirAsia change so as to avoid these, without losing its critical market advantages?