Assignment
Imagine that you want to market a new clothing line for teenagers and young adults. Which websites or other interactive media might you consider for advertising your products? Why?
What are the similarities and differences in an IMC (Integrated Marketing Communications) program between new products and existing products?
Why has wireless communication--that is, ads delivered to mobile communication devices--become attractive for advertisers? What are the advantages and disadvantages for consumers as well as for advertisers? What examples support your opinions?
How might language barriers and cultural differences create problems for companies in foreign markets? Imagine that you are marketing a U.S. breakfast cereal to people in Scandinavian countries. Of what cultural issues must you be aware?
Are advertisers more or less ethical and socially responsible than in the past? How might a firm earn additional profits by being socially and ethically responsible? What examples support your opinions?
To what extent are marketers responsible for the nationwide increase in obesity? Should the food and beverage industry limit advertising and promotions to help reduce obesity, especially childhood obesity, in the United States? To what extent, if any, should the government be involved in this issue?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.