Research Paper Homework
Length: 8 to 10 pages.
This is the major homework for the course. Please incorporate the consumer behavior topics reviewed and discussed throughout the course and research an organization of your choice and describe the consumer behavior marketing strategy. Examine the products or services, address the critical marketing strategy related to consumers and how decisions are made. Examine how marketing leadership determines what the consumer demand is and how market share is the key strategic imperative.
Format your homework according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the homework, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.