Problem
• How large is the prescription drug industry?
• Size of the most proficient prescription drugs in terms of revenues?
• Growing role of generic drugs and their impact on the prescription drug industry?
• Discuss patents and the protection provided therewith in the prescription drug industry.
• Safeguards and accountability, Who's protecting the interests of patients/consumers?
• The evolution of opioids and related drugs.
• The purpose of opioids and related drugs.
• How did J&J end up in the opioid business.
• Describe the opioid epidemic and its root causes (ie how did we get here?)
• How do you compare the role J&J played in the evolution of opioids to that of Purdue Pharmaceuticals?
• How could the opioid epidemic have been avoided? Please discuss from the standpoint of all the different constituents (pharmaceutical companies and its sales reps, drug distributors, retailers like CVS and Walgreens, doctors, etc.)
• If you were advising Johnson & Johnson as they were discussing/debating the pros and cons of introducing Nucynta, what would you have advised and why?