Problem
1) How was Johnson & Johnsons started? Were they founded to solve a particular problem? What does Johnson & Johnson stand for?
2) What was the notable milestones in J&J's corporate transformation?
3) Is Johnson & Johnson relatively profitable?
4) How does Johnson & Johnson make its money?
5) How does Johnson & Johnson spend its money?
6) Describe the roles played by the different constituents in bringing drugs to the market in Johnsons & Johnson?
7) Explain how given the structure of the industry, we end up with routine abuses in the marketing of prescription drugs in Johnson & Johnson?
8) Who are Johnson &Johnsons's major competitors?
9) How is Johnson & Johnson positioned in the pharmaceutical industry?
10) Why was there a need in the market for Nucynta?
11) What problem was it designed to address that was not being addressed?
12) Size of the market opportunity for Nucynta?
13) Risks of Johnson & Johnson introducing a drug like Nucynta?