Discussion Post: Social Media
Pick a company that uses social media as a marketing and branding tool. Review at least three social media accounts your company of choice uses and assess the following:
a) Based on their social media, how would you describe the company? How is the company trying to portray itself on social media?
b) Are users interacting with the company on social media? If so, how are they responding?
c) Do you think the company you are assessing has an effective strategy for using social media as a marketing tool?
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.