Problem
A. What are the two major areas of media research?
B. What were the earliest types of media studies, and what were their shortcomings as social scientific approaches?
C. What were the major influences that led to scientific media research?
D. What are the differences between the hypodermic-needle model and the minimal-effects model in the history of media research?
E. What are the differences between experiments and surveys as media research strategies?
F. What is content analysis, and why is it significant?
G. What are the main ideas behind social learning theory, agenda-setting, the cultivation effect, the spiral of silence, and the third-person effect?
H. What are some strengths and limitations of modern media research?
I. Why did cultural studies develop in opposition to media effects research?
J. What are the features of cultural studies?
K. How is textual analysis different from content analysis?
L. What are some of the strengths and limitations of cultural studies research?
M. What is a major criticism about specialization in academic research at universities?
N. How have public intellectuals contributed to society's debates about the media?