How is retailing know-how transferred internationally


Assignment:

Q1. Discuss the reasons why many exporters make extensive use of the services of freight forwarders.

Q2. Discuss the implications for the international marketer of the trend towards cross-border retailing.

Q3. Many markets have relatively large numbers of small retailers. How does this constrain the international marketer?

Q4. How is retailing know-how transferred internationally?

Q5. What services would the manufacturer like to receive from the retailer?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: How is retailing know-how transferred internationally
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