Problem
A. How is Loblaw responding to societal marketing?
B. What type of business decision is being made by Loblaw in making the transition away from single-use plastic shopping bags? Please concisely explain your answer.
C. What is Loblaw's competitive advantage in rolling out this program? Explain your answer clearly.
D. Explain why it is important for Loblaw to understand the consumer decision making process of their customers before fully eliminating single-use plastic shopping bags in all Canadian stores?
E. Explain how Loblaw is repositioning themselves in the supermarket scene. Give one example from the case.