POSCO's Journey Assignment: Building Employee Trust through Communication
Read the case study (POSCO's Journey: Building Employee Trust Through Communication) and produce a 3-4 page analysis using what we have learned in class, your past experience, and/or your own informed opinion. Make sure also to refer to the Grading Rubric in the course syllabus. The follow questions should be addressed in your analysis:
o Why is trust important to companies such as POSCO that hope to attain sustainability?
o How is communication important to trust-building efforts?
o Was there anything else POSCO could have done to build employee trust through communication?
o While the ‘trust communication' initiative produced some early positive results, employees continued to perceive POSCO's culture in a negative light (i.e. it is like ‘army' culture). Why did this discrepancy exist? What could POSCO do to address this troubling perception?
o Despite having one of the top three employee engagement scores among companies in South Korea in 2010, the perception that POSCO had an ‘army' culture persisted. What could have accounted for this discrepancy?
o Was POSCO successful in establishing trust through communication?
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.
Attachment:- POSCOs-Journey-Building-Employee-Trust-Through-Comm-Case-Study.rar