1. How important is shopping to women? Is shopping only a female activity? What is the difference between male and female customer psychologies? How should we write an abstract for this research paper?
2. Why is an opinion leader a more credible source of product information than an advertisement for the same product? Are there any circumstances in which information from advertisements is likely to be more influential than word-of-mouth? How do you justify this post?
3. A country club is distributing questionnaires to members in order to develop ideas about how to improve their facilities and services. The club is
A. collecting primary data.
B. collecting internal secondary data.
C. collecting external secondary data.
D. performing a sensitivity analysis.
E. using neuromarketing.