Concerning your pretend business, discuss the top 2 or 3 associations you want your target market to connect with your brand. How do yuo influence your customers to have those associations?
By the way, here is my pretend business and explanation of my pretened business. MEN'S WEAR Shop is high end fashion that is constructed by hand from start to finish, made from high quality, expensive, often unusual fabric and sewn with extreme attention to detail and finished by the most experienced and capable sewers, often using time-consuming, hand-executed techniques.