Discussion question
How Health Care Buyers Make Choices" Please respond to the following:
Recall a situation in which you sought health care of some type (not including care for an injury or illness). Determine if your situation followed the five steps of the buying decision model and what role marketing may have played in your seeking care. Provide specific examples to support your response.
Analyze the stages of the organizational buying process and determine which stage would be impacted the most by effective marketing. Explain your rationale.