Solved: How has zara designed their channel system to respond, Marketing Management

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How has zara designed their channel system to respond

Discussion Post: Zara

Read the Marketing Excellence case about Zara attached pdf. Respond to the following questions in a cohesive 500 words essay:

• How has Zara designed their channel system to respond to consumer demand in the marketplace?

• As a supply chain manager for Zara, what changes would you recommend to improve the efficiency of their logistics processes? ("I wouldn't change anything" is not a suitable response)

The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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Marketing Management: How has zara designed their channel system to respond

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