Module- Case Assignment- PRINCIPLES OF MARKETING
Overview
The Airbus A380 was Europe's answer to the familiar Boeing 747 Jumbo jet that is still in production. Recently, Airbus announced that manufacturer of the A380 would be discontinued. The right plane at the wrong time?
Case Assignment
Review the background material. You should use the appropriate analytical tools in addressing the following assignment questions:
1. Where is the Jumbo Jet (the Boeing 747 and the Airbus A380) in the product life cycle?
2. Has the market segment and target consumers for the jumbo jet changed?
3. How has the product mix for Airbus changed now that the A380 will no longer be produced?
4. How can Airbus adjust the marketing mix for its jets to ensure that it is competitive moving forward?
Length: 5-6 pages.
Assignment Expectations
Your paper will be evaluated using the criteria as stated in the Case rubric. The following is a review of the rubric criteria:
• Assignment-Driven: Does the paper fully address all aspects of the assignment? Is the assignment addressed accurately and precisely using sound logic? Does the paper meet minimum length requirements?
• Critical Thinking: Does the paper demonstrate graduate-level analysis, in which information derived from multiple sources, expert opinions, and assumptions has been critically evaluated and synthesized in the formulation of a logical set of conclusions? Does the paper address the topic with sufficient depth of discussion and analysis?
• Business Writing: Is the essay logical, well organized and well written? Are the grammar, spelling, and vocabulary appropriate for graduate-level work? Are section headings included? Are paraphrasing and synthesis of concepts the primary means of responding, or is justification/support instead conveyed through excessive use of direct quotations?
• Effective Use of Information: Does the submission demonstrate that the student has read, understood, and can apply the background materials for the module? If required, has the student demonstrated effective research, as evidenced by student's use of relevant and quality sources? Do additional sources used provide strong support for conclusions drawn, and do they help in shaping the overall paper?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Module-Background-Information.rar