Case Discussion
This case history shows many examples of ads used by OREO Cookies internationally. I have a feeling that you will enjoy it! After viewing the video as many times as you wish, read and answer the following questions of the Discussion Topics posted.
Discussion Topic 1:
Based on the video case history, what factors do you think have contributed to making Oreo the #1 cookie in the world? What has the brand been doing to appeal to consumers across different cultures?
Discussion Topic 2:
Describe some of the ways that Oreo cookies are promoted in different countries based on the video case.
Discussion Topic 3:
Describe how, and explain why Oreo cookies are co-branded with different brands from their corporate brand portfolio across the globe according to the video case.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.
Attachment:- Oreo-Case-Video.rar