Discussion Post
COVID-19 changed consumer behavior and marketing strategyAnvil Media's Kent Lewis explores five impactful changes in consumer behavior caused by the coronavirus pandemic - and how marketers should react and adapt to them.
• Describe how understanding the consumer is essential to success in marketing. Use one external reference in your submission. Wikipedia is not acceptable.
• How has the pandemic and Covid-19 in general changed the way that consumers evaluate their desire to shop? How has it changed their shopping habits? Name one company that has seen success from changed shopping habits during the pandemic and one that has not.
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.