Discussion Post
• How can social media marketers use social entertainment to meet branding objectives?
• What are the types of social entertainment? Give at least 1 example of an actual game of Social TV show etc. you've interacted with
• How are brands using social music, social television and social celebrity for brand messaging?
• What is the relationship between social commerce and e-commerce?
• How do social shoppers use social media as they move through the consumer decision- making process?
• How do ratings and reviews provide value for consumers and e-retailers? Provide 1 example of a recent purchase you made and what ratings or reviews mattered.
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.