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How has planet fitness established a competitive advantage

Assignment: Planet Fitness- Case Memo

-What is your evaluation of the competitive forces in the fitness center industry? As an entrepreneur would you launch a fitness center business today?

(You must include references to assigned readings to receive full credit)

Also answer the following questions related to the case briefly. (1 pg.)

1. How has Planet Fitness established a competitive advantage in the fitness center industry?

2. Can Planet Fitness sustain that competitive advantage?

3. What are the pros and cons of adopting a franchising model, as Planet Fitness has done?

4. Are Planet Fitness' growth goals wise and feasible? Why or why not?

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

Attachment:- Planet-Fitness-Case-Study.rar

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