Assignment:
The SWOT Matrix is the most widely used of all strategic planning tools and techniques because it is conceptually simple and lends itself readily to discussion among executives and managers. The SWOT Matrix is effective in formulating strategies because it clearly matches a firm's internal strengths and weaknesses with the firm's external opportunities and threats to generate feasible strategies that should be considered. This exercise gives you practice in developing a SWOT for a large corporation.
Instructions
Step 1 Join with two other students in class. Together, develop a SWOT Matrix for Hershey Company. Follow all the SWOT guidelines provided in the chapter, including notation (for example, S4, T3) at the end of each strategy. Include two strategies in each of the four (SO, ST, WT, WO) quadrants. Be specific regarding your strategies, avoiding generic terms such as forward integration. Use the Cohesion Case material and your answers to Assurance of Learning Exercise 1B on page 35.
Step 2 Turn in your team-developed SWOT Matrix to your professor for a classwork grade.