How has bezos promoted innovation within organization, Marketing Management

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How has bezos promoted innovation within organization

Discuss the below in detail:

Q1) Define Amazon's business-level strategy and what changes should Bezos make in his efforts to significantly differentiate the company?

Q2) How does Amazon's Kindle Fire strategy stand up against competitive rivalry in the industry?

Q3) Describe the entrepreneurial characteristics of Amazon. How has Bezos promoted innovation within the organization?

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Marketing Management: How has bezos promoted innovation within organization

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Marketing Management: How has bezos promoted innovation within organization

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