Complete the mcq:
Question 1.
Patty's Party Palace plans all year for their Halloween spectacular specializing in adult versions of animated characters such as Snow White and the Little Mermaid. Which subset of behavioristic segmentation would Patty most likely use?
a. Heavy/light user
b. Price
c. Psychographic
d. Occasion
e. Holiday
Question 2.
Research and experience shows that most supermarkets are able to draw customers from approximately a five mile radius; however, Trader's Joe's draws from a much larger area due to their image and special products. If Trader Joe's uses this phenomenon in developing a persona for a group of customers, this would be an example of what type of segmentation?
a. Psychographic
b. Demographic
c. Branded
d. Price
e. Geographic
Question 3.
The firm that makes Betty Sue's Down Home Pork Rinds found that their best customers enjoy NASCAR, pro wrestling, family gatherings, and are politically conservative. These are considered to be the __________ of the market segment
a. demographics
b. psychographics or lifestyle
c. social planning elements
d. customer attributes
e. media choices
Question 4.
Which of the following is most likely a manufacturer-sponsored retailer franchise system?
a. International fast food chains like McDonalds and Pizza Hut
b. Starbucks outlets operating within Target stores
c. Toyota and its network of independent franchised dealers
d. Licensed bottlers that bottle and sell soft drinks to retailers
e. Hotel chains like the Ritz Carlton and Shangri-La
Question 5.
Ford and its network of independent franchised dealers is an example of a __________.
a. manufacturer-sponsored retailer franchise system
b. manufacturer-sponsored wholesaler franchise system
c. service-firm-sponsored retailer franchise system
d. service-firm-sponsored equity strategic alliance
e. manufacturer-and-service-sponsored joint venture
Question 6.
Which of the following is an advantage of adding new channels in a multichannel distribution system?
a. Limiting market complexity
b. Reducing control over the system
c. Expanding sales and market coverage
d. Decreasing marketing needs and costs
e. Minimizing mass customization of products
Question 7.
George is buying his first house. He has spent a month looking at houses and comparing them on attributes such as price and location. He has contacted several real estate agents to look at different types of houses. George is most likely exhibiting __________.
a. variety-seeking buying behavior
b. complex buying behavior
c. consumer capitalism
d. dissonance-reducing buying behavior
e. marketing myopia
Question 8.
A particular automobile company works to keep its customers happy after each sale, aiming to delight each one of them in order to increase their customer lifetime value. Which of the following steps of the buyer decision process does the company exemplify?
a. Need recognition
b. Information search
c. Evaluation of alternatives
d. Purchase decision
e. Post-purchase behavior
Question 9.
Relative advantage, compatibility, complexity, divisibility, and communicability are all characteristics of __________.
a. alternative evaluations
b. the degree of buyer involvement
c. a product's rate of adoption
d. unexpected situational factors
e. postpurchase behaviors
Question 10.
Which type of retailer is most likely to require its employees to focus most on assisting customers as they shop?
a. Self-service retailer
b. Full-service retailer
c. Off-price retailer
d. Limited-service retailer
e. Convenience retailer
Question 11.
Multiprint, a printer manufacturing firm, sells ink cartridges for each of its specific models. Only Multiprint cartridges are compatible with Multiprint printers, and no two of the firm's models share the same specifications. What type of pricing does Multiprint use?
a. Product line pricing
b. Optional product pricing
c. Captive product pricing
d. By-product pricing
e. Product bundle pricing
Question 12.
Retailers such as Costco and Walmart charge a constant, daily low price with few or no temporary price discounts. This is an example of __________.
a. competition-based pricing
b. everyday low pricing
c. cost-plus pricing
d. break-even pricing
e. penetration pricing