Discuss the below:
For each of the following scenarios, identify what custom research approacn would be of most value. First, specify a quantitative or qualitative approach and then add any specifics (e.g., quantitative onsite surveying, qualitative focus groups).
• A minor league hockey team wants to find out how game attendees feel about the at-game experience.
• A brand of baseball gloves and gear, looking to develop a new advertising campaign aimed at parents of Little League players, wants to understand what emotional ties kids and their parents have to equipment handed down.
• A motorsports venue is considering offering various ticket packages that include mul¬tiday passes, varying food and beverage options, and merchandise offers. The venue needs consumer feedback to identify appropriate pricing and interest in the offers.
• A professional sport league wants to gain an understanding of how avid and casual fans' opinions of the league change when athletes run afoul of the law.
• A major sports drink brand wants to know how its sponsorship of college football is driving purchase behavior among people ages 18 to 25 who are athletically active.