Discussion:
Global Brands and Pricing Strategies/Dumping
Answer to the following:
•Each year, the interbrand consultancy compiles a ranking of global brands.
Compare the top 13 best global brands to the top 13 best global brands for 2010, Select one (1) brand that interests you, and speculate on the main reasons why the rank of this brand you selected changed or did not change.
•Suggest three (3) of the most effective types of pricing strategies and objectives available to global marketers. Give an example of the manner in which each pricing strategy is best used.