Problem
Read the Following Case Scenario
A recent survey was taken among employees at Life Science Nutraceuticals, Inc. (LSN). The results were alarming, as it appeared the leadership has been less effective than in the past. Some common complaints seemed to focus on the lack of vision, a breakdown in communication, and a lack of connection with staff.
You have read the results, and as a senior leadership Consultant to LSN's CEO, you completely agree with employees. Leadership is the cornerstone to success in any organization, and to permit poor leadership can only spell trouble. It occurred to you that the place to start change was staring you in the face - the new management hires planned for Warehouse Operations in Las Vegas and Miami. Mumbling to yourself, "but what do I want them to look like?" you decide that you must write a memo to CEO Alexandria Marvel to make sure the "right" characteristics of a leader are asked for in the soon-to-be-released job description. Scrambling around on the desk, you find the old job announcement so that you can make some changes. It reads, "LSN is looking for experienced warehouse managers who have a high task focus to keep the distribution speed high and shipping costs low. Managers must instruct employees to keep distribution, packing, and shipping moving smoothly and efficiently. Managers must be someone who can handle a fast-paced environment, able to meet deadlines, task-focused, personally driven, and results-oriented. The manager must be goal-oriented and adhere strictly to policy to succeed in the department."
Your memo will address the following specific issues to CEO Marvel.
A. Explain how the existing job announcement for new hires was effective in the past based on the theories and view of leadership through the 1990s. Be specific using examples from course materials and the existing job announcement.
B. Explain why the existing job announcement is no longer able to meet the needs of today's leaders. Support your explanation with examples of the language changes you recommend updating the job announcement to be consistent with today's desired leadership characteristics.
C. Explain the differences between management and leadership and why LSN needs to understand the distinction.