Assignment
Case 6.1 Birchbox: Leveraging the College Experience to Write a Business Plan and Launch a Growing Start-up by Bruce R. Barringer and R. Duane Ireland.
Discussion Questions
1. How effectively do you think Katie Beauchamp and Hayley Barna used their time in college to advance their business idea?
2. In what ways is Birchbox's business approach a win-win for both its suppliers and its customers?
3. How was writing a business plan and preparing for a business plan competition helpful to Katie Beauchamp and Hayley Barna while Birchbox was still in the planning, testing, and prototyping stage?
4. Going forward, what are the most serious challenges facing Birchbox? Which of these challenges do you believe is the most threatening to the firm's success? Do you think Birchbox will have to pivot its business plan again? If so, what factors do you think will precipitate the next pivot?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Birchbox-Case.rar