Problem
NGO Eclair Patisserie-business
a) Think of descriptive words that match your big idea, and write them down. Take time to write as many of these words down as possible.
b) Start forming a picture, a very detailed picture of what you are trying to do. What does the physical space of your idea look like? Who are you trying to serve?
c) How does your product go from you to the customer? How much does your item cost? Who are your suppliers?
d) Create sentences from these words that you can use on your label, on social media, in conversations with investors, friends, and any interested party. This will give you clarity on your vision, mission and core values.