Paper Assignment: Business Steratregy
Kentucky Fried Chicken
Questions to be considered
Questions to consider:
a. Analyze the case and determine the factors that have made KFC a successful global business. 2. Why are cultural factors so important to KFC's sales success in India and China?
b. Spot the cultural factors in India that go against KFC's original recipe.
c. Why did Kentucky Fried Chicken change its name to KFC?
d. What PESTEL factors contributed to KFC's positioning?
e. How does the SWOT analysis of KFC affect the future of KFC?
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.
Attachment:- CASE-STUDY-GUIDELINES.rar