Problem
Mark each hypothesis and research question in #3 with the following codes: DIF, if the statement or question suggests looking for a difference or REL if the statement or question suggests looking for a relationship. Similarly, mark each hypothesis or research question with the following codes: DIR, if the statement or question is directional, or NDIR, if the statement or question is non-directional.
Hypothesis:
H4: Modality interactivity will lead to lesser message elaboration compared with the control condition.
H5: Higher message interactivity will result in the greater elaboration of antismoking messages.
H6: Message elaboration will mediate the relationship between message interactivity and attitudes toward messages for low-involvement participants
Research Question:
How does the interaction between modality interactivity and message interactivity influence user engagement, attitudes, and beliefs toward antismoking messages?