Can in-store macy and ecommerce macy co-exist, Other Management

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Can in-store macy and ecommerce macy co-exist

Assignment Task: Read the following and respond the following:

The Weekly Closeout: Activist reportedly takes stake in Macy's, urges Saks-like e-commerce split, published on 15 Oct, 2021, by Retail Dive Staff

Read the article on Macy's and answer the following questions:

1) Why do you think it is an effective strategic business decision to split Macy's in an ecommerce spinoff from its physical store locations? (Hint: read link within article on Saks's split)

2) Can in-store Macy's and ecommerce Macy's co-exist, or will the ecommerce spinoff eventually cannibalize Macy's store locations?

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