How does the family influence the consumer socialization of


How does the family influence the consumer socialization of children? What role does television advertising play in consumer socialization? As a marketing consultant, you were retained by the Walt Disney Company to design a study investigating how families make vacation decisions. Whom, within the family, would you interview? What kind of questions would you ask? How would you assess the relative power of each family member in making vacation-related decisions?

 

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