Assignment task:
Strategic Management: Theory & Cases: An Integrated Approach, 11th Edition
Refer to Figure 4.1 in the textbook, and discuss:
1A) Out of the four building blocks (efficiency, quality, innovation, customer service) to competitive advantages, on which ones can Starbucks claim strength (better than peers)?
1B) Identify at least one specific functional-level choice that Starbucks adopts to attain superiority in one of these building blocks. For example, how does Starbucks ensure the quality of their coffee and the "Starbucks experience", or how does Starbucks build its brand with marketing 4P choices?